Noting Hayes’s insecurities around his success and artistry, Showalter (a rom-com stalwart now, having also directed The Big Sick, The Lovebirds and Hello, My Name Is Doris) says, “I like finding something that’s cool in something that’s not supposed to be cool, and so boy bands, there’s something very sincere about it. There’s something very vulnerable, almost.” But for the director, who co-wrote the script with Jennifer Westfeldt, the allure of pop music more broadly than boy bands alone, fascinates him.
“You have this nice moment where the most popular music is also some of the most interesting music,” he explains. “And that’s both men and women, whether it’s Billie Eilish or Harry Styles or Taylor Swift. So for me, the opportunity to make a movie about a boy band was really an opportunity to have a movie with great music in it and great dancing and great costumes, and not to make fun of boy bands or point at them and say, ‘Oh, isn’t this silly?’ The harder thing to do is to legitimize it and actually get beneath the thing to realize, ‘Well, really what is happening? What is special about this?’”
To his point, August Moon’s discography comes courtesy of Savan Kotecha, a songwriter and producer responsible for shaping some of the greatest pop hits of the past fifteen years, including the One Direction song that started it all: ‘What Makes You Beautiful’.
A quick word on the tattooed British elephant in the room: though The Idea of You has been hailed as “fanfictioncore” and “straight out of wattpad”, the source novel of the same name by Robinne Lee is, in actuality, not fanfiction. According to the author, Harry Styles is just one small inspiration for Hayes Campbell, who can also consider Prince Harry, Eddie Redmayne and Duran Duran among his many celebrity references.
For his part, Galitzine has also intentionally distanced Hayes from Harry, nodding instead toward golden era boy bands like Backstreet Boys and twinkle-toed K-pop groups like BTS. (As a proud attendee of the 2013 Take Me Home Tour, I’ll back him up here: the unchoreographed boys on the stairs simply never could’ve danced before they walked, thank you very much.)